Local SEO
Local SEO That Actually Works
When someone searches “lawyer near me” or “pizza in Lafayette,” does your business show up? With local SEO, it will.
We’ll optimize your Google Business Profile, track your rankings, and create weekly posts that help put you in front of local searchers.
Content + GBP Management
We manage your Google Business Profile with weekly posts and photos aligned with your keyword strategy. All content will be approved by you prior to posting.
What do our local SEO services include?
We optimize your online presence for local search, manage your Google Business Profile, and create content that targets customers in your area.
- GBP Management
- Weekly Posting
- Local Rank Tracking
- Monthly Reporting
- The speed at which you see results varies greatly based on your website’s age and content, and your industry. For that reason, we recommend a minimum contract length of 6 months for all our local SEO clients.
- Pricing includes initial strategy, keyword research, and reporting, as well as your preferred mix of monthly optimization and posting.
- keep in mind that this is just a starting point! We’re happy to create a custom plan that works for your specific goals. MAKE AN INQUIRY!
SEO is not a one-size-fits-all approach.
Size up the competition
Find your weaknesses
Launch your local SEO strategy
Swim to the top of Google
What Is Local SEO and Why Do You Need It?
Local search engine optimization, or SEO, optimizes your website and online presence to show up when people search for businesses in your area.
Think Google Maps, the Local Pack (the top 3 businesses shown in search results), and “near me” searches.
Local SEO targets customers in your geographic area who are ready to visit, call, or buy. It works for brick-and-mortar businesses, service area businesses, and multi-location companies across Indiana.
How Does Local SEO Work?
Google uses location signals — your address, proximity to the searcher, and local content — to decide which businesses to show in local search results.
Optimizing your Google Business Profile, building local citations, and creating regularly posting to your profile tells Google you’re relevant to local searchers.
There are a lot of working pieces involved, but a holistic local SEO strategy prioritizes exactly what your business needs to start showing up in your market.
Why is SEO with Hustlefish Different?
We’re based in Lafayette and understand the Indiana market. We know how people search locally — we don’t just use generic national tactics.
We also started as a web development company, so we’re intimately familiar with how websites work. Local content is important, but it’s also crucial to understand how technical aspects like schema markup, mobile performance, and site speed impact your local rankings.
We audit everything from user experience problems to indexing issues and make sure your site has the best possible chance of ranking locally.
Ready to Stop Wasting Money on Bad SEO?
At HustleFish, we do local SEO differently.
We know SEO can be confusing, but with us, you’ll never be in the dark. We explain what we’re doing. And why. And when. And check in with you regularly.
If you’re ready for local SEO that actually works, book a discovery call with our team and we’ll show you how it’s done.
FAQS
How long does it take for local SEO to work?
The average is about 3-6 months, but how fast you see results really depends on your current online presence. New businesses will take longer to see traction that businesses that have been online for a long time.
What matters most in local SEO?
The number one factor in local SEO is your Google Business Profile (GBP), including your business information and solid reviews. Your GBP not only tells people important information like operating hours and location, it builds their trust in you before they set foot in your store or pick up the phone.
Can you setup my Google Business Profile for me?
Absolutely! If you don’t have a verified profile already, we can help guide you through initial setup. If you already have a GBP started, we can help you optimize it and keep it up to date.
What about blog posts?
We offer content creation such as blog posts and product pages as part of our main SEO service. If you’re interested in content creation beyond weekly GBP posts, let us know! We can figure out a good balance that works for you.
See our SEO Service page for more info.
What is the difference between local SEO and just SEO?
SEO is an umbrella term that includes anything that helps your business show up online — whether that’s in local results, search engines, or AI. Local SEO specifically focuses on your local rankings and how you appear to people searching for location-based inquiries.
What if I don't have a physical location?
Local SEO is still effective for businesses that don’t have a brick and mortar location, such as service-based or mobile businesses. If this applies to you, we’ll help you set up your business in a way that still gets visibility in local searches without requiring a physical location.
However, if your business is 100% online or serves more than a local area, like an e-commerce brand or national retailer, our SEO Service is probably a better fit.
What if my business has more than one location?
Not a problem! We’ll come up with a plan to help all of your branches ranks for their respective locations.
Do I need a website in order to do local SEO?
Ideally, yes. It’s possible to market your business without one, but a website shows potential customers that you’re legitimate. Certain businesses can get away with having just a social media profile (such as a food truck or coffee shop) but a website is highly recommended for most other types.
If you need a website or want to update your current one, check out our Web Design Service.
Does posting regularly on Google Business Profile improve local rankings?
Yes, posting on your GBP can help improve your rankings, because it signals to Google that you have an active business. Routinely updating your profile sends trust signals to Google that you’re real and operating a legitimate business, but also helps the algorithm match your business with relevant services.