SEO
A Search Engine Optimization service that actually works.
We understand every business is unique, which means your SEO strategy has to be too.
We’ll audit your website, analyze your competitors, and craft a fine-tuned strategy that’s designed specifically for you. Plus, we stay accountable with monthly reporting and strategy updates.
Optimization + Content
We audit your website, optimize any existing content, and create two blogs based on topics from our keyword research. All content will be approved by you prior to posting to your website.
What do our SEO services Include?
We audit your website, optimize any existing content, and create two blogs based on topics from our keyword research. All content will be approved by you prior to posting to your website.
- A Site-Wide SEO Audit
- Competitor Analysis
- Keyword Research
- Content Creation
- Ongoing Optimization
- Monthly Reporting
- The speed at which you see results varies greatly based on your website’s age and content, and your industry. For that reason, we recommend a minimum contract length of 6 months for all our SEO clients.
- Pricing includes initial strategy, keyword research, and reporting, as well as your preferred mix of monthly optimization and content creation.
- keep in mind that this is just a starting point! We’re happy to create a custom plan that works for your specific goals. MAKE AN INQUIRY!
SEO is not a one-size-fits-all approach.
Size up the competition
Find your website’s weaknesses
Launch your SEO strategy
Swim to the top of Google
What Is SEO and Why Do You Need It?
Search engine optimization, or SEO, is a set of processes that helps your website rank at the top of search engine results pages. The higher you rank for important keywords, the more organic traffic you get to your website.
Think about it this way: if the internet is a library, Google is a librarian that helps people find what they’re looking for. SEO is a publisher who helps curate new material and makes sure Google recommends it to readers.
Snagging the top spot on Google is like getting added to Oprah’s book club; it skyrockets your visibility and demand.
How does SEO work?
Search engines (like Google) are constantly crawling the internet and building an index of available websites. Optimizing your website helps these crawlers understand exactly what your business brings to the table and how it benefits users.
There are a lot of working pieces involved, but a holistic SEO strategy takes them all into account and prioritizes exactly what your website needs to start gaining traction.
Why SEO with Hustlefish Different?
Do we do keyword research? Yes. Do we write blogs? Of course.
But we are also intimately familiar with how websites work (we started out as a website development company, after all). On-page SEO tactics like blogs and landing pages are important, but it’s also crucial to understand how the technical aspects of your website can impact your search rankings.
We audit everything from user experience problems to indexing issues and make sure your site has the best possible chance of ranking.

Ready to Stop Wasting Money on Bad SEO?
At HustleFish, we do SEO differently.
With us, you’ll never be in the dark. We explain what we’re doing. And why. And when. And check in with you regularly.
There may be aspects of SEO we can’t control, but we will always maintain open communication and transparency with you.
If you’re ready for SEO that actually works, book a discovery call with our team and we’ll show you how it’s done.
FAQS
How long does it take for SEO to work?
Most businesses see initial improvements in 3-6 months, with significant results in 6-12 months. Occasionally you’ll see quick wins in a few weeks, but competitive keywords take time. The good news is SEO compounds — the longer you invest, the better it works — and it keeps working even after you stop updating (unlike ads).
How much does SEO cost?
SEO pricing varies widely. At HustleFish, our services start at $500/month and go up from there depending on scope. Some agencies charge more, some less, but you generally get what you pay for.
What's the difference between SEO and paid search?
SEO builds long-term organic visibility to your website in search results, without paying every time visits. Paid search (PPC) gets you immediate visibility but stops the moment your ad budget runs out. SEO takes longer to work but compounds over time.
Most businesses benefit from a mix of both — we can talk about what makes sense for your business goals and provide you with options.
Does posting regularly improve SEO rankings?
Yes, but only if the content is relevant and high-quality. Publishing fresh content signals to Google that your site is active, but it will not rank your website if the content isn’t useful or unique.
We create 2 optimized pages or blog posts per month as part of our SEO service that are focused on topics your customers actually search for.
Can you setup Google Analytics and Search Console for me?
Yes, we set up Google Analytics 4 and Google Search Console as part of our initial SEO strategy. These tools track your site’s performance, show which keywords are driving traffic, and help us identify technical issues. We will make sure you have access to your Google accounts so you can look at your performance any time you want.
Can I use AI to write my website's SEO content?
Google doesn’t penalize content just because AI wrote it. They care about whether the content you’re creating is helpful and high-quality. If you use AI, make sure the content is accurate, original, and actually useful.
At Hustlefish we may use AI for basic outlines, but all of our client content is human-researched, written, and edited.
How is AI affecting SEO and search results?
AI is changing how Google and other search engines understand search queries. They can now interpret natural language and conversational searches better, which means content needs to answer questions comprehensively and naturally, and not just focus on keywords.
What's the difference between SEO and local SEO?
SEO includes anything that helps your business show up online — whether that’s in local results, search engines, or AI. It’s great for businesses of all kinds, whether they’re solely online or also have a physical store.
Local SEO specifically focuses on your local rankings and how you appear to people searching for location-based inquiries. If you have a brick and mortar storefront, you should consider local SEO.
Our Local SEO service starts at $500/month and works well in conjunction with our SEO service.
Do I need a website to do SEO?
Yes. SEO is all about optimizing your website to rank in search results. Without a website, there’s nothing to optimize.
If you don’t have one yet, we can help with that too — and we build SEO into all of our new sites as part of our Web Design service.
Do you work with businesses outside of Lafayette, Indiana?
Yes. We’re based in Lafayette, Indiana, but we work with clients throughout the state and beyond. Our understanding of Indiana markets and business needs gives us an edge with regional clients, but we’ve worked with businesses across the US and even in Canada.

