Our Team.
We are a close-knit group of hustlefishers with diverse talents that love delivering stellar work to our clients. Get to know us!

STEVEN SAUDER

Co-founder


STEVEN SAUDER

Co-founder
Steven’s vision for HustleFish was spawned during his time in the startup world in Los Angeles. Under his guidance, a lean, mean team of creatives and developers launched several projects including a cookbook app and grocery delivery service (just before it became cool), and a vinyl record subscription service; the team even prototyped and produced a bluetooth enabled turntable that integrated with a users Spotify to integrate their analog experience in a digital world. When the team wasn’t working on their own projects, they were operating as a development agency for household names like Vimeo, Roku, and Butterball Turkey. Steven’s impressive background in development gives him the expertise to lead our team of developers on a variety of projects from websites (WordPress, Craft, Shopify, etc.) to applications (iOS, Android, React Native, etc.)
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TYLER KNOCHEL

Co-founder


TYLER KNOCHEL

Co-founder
Tyler’s background is full of all things creative marketing. As an art director in an internal marketing role, he’s had experience leading incredible creatives on a huge variety of projects, from websites for global brands, to videos with the 2nd largest egg producer in the United States. Tyler’s breadth of experience helps HustleFish find the best creative talent for any project. He brings a unique and important perspective to the agency, making sure that the needs of the client are always first and foremost. His experience working with and coordinating marketing/creative agencies who weren’t truly serving the client’s best interest makes him passionate about making sure HustleFish is a different agency experience for clients.
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MATT ADAMS

PROJECT & OPERATIONS MANAGER


MATT ADAMS

PROJECT & OPERATIONS MANAGER
Matt comes to HustleFish with a rich history of managing large, custom development projects. His project management expertise was honed first at a large marketing agency where he led a variety of projects including web-based applications, marketing automation, front end development and more. From there, he dove deeper into managing even more technically complex projects, leading software development for medium to large scale Python, Django, React, Plone, and AWS projects. Matt’s ability to drive project clarity from beginning to end is invaluable to the HustleFish team and clients. He has a laser focus on the clients’ goals for a project, and has the technical know-how to ensure the HustleFish developers accomplish those goals. Matt’s path has brought him to a place where he can help solve complex problems in unique and creative ways to develop intricate web based applications that delight customers and inspire coworkers.
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JESS McGREGOR

ART DIRECTOR


JESS McGREGOR

ART DIRECTOR
Jess’ imagination takes HustleFish projects to new heights. Her creativity (fueled by good coffee, delicious pastries, and her cats) brings the brands we work with to life. Her passion for good design is only matched by her desire for clarity – it’s not enough for something just to look great, it has to function to accomplish the goals, and clearly communicate critical information. Jess’ design experience encompasses UX design for web apps, logo/branding design, print design (including large format like billboards and environmental signage), and our bread and butter: highly-customized websites. Her eye for detail and ability to use small details to enhance her design work is critical to our team.
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TYLER HOERR

LEAD DEVELOPER


TYLER HOERR

LEAD DEVELOPER
Usually, there is a massive divide between a developer (someone who is left-brained, technical, loves to dig into code) and a designer (someone who is right-brained, wacky, creative, able to breathe life into a project and create light from darkness). Somehow, Tyler is able to wear either hat interchangeably. His creative brain is able to envision the best user experience that provides the “wow” factor our clients are looking for, without sacrificing clarity and ease of use. As a developer, he makes writing code look simple, pulling lines of complex javascript and PHP out of his hat as if it were no more than a rabbit.
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LILLIAN BROWNLEE

COPYWRITER


LILLIAN BROWNLEE

COPYWRITER
Our newest member of the team, Lillian, creates out of thin air, taking nothing and giving shape through her extensive vocabulary. Can’t think of the right way to say what makes you different? Lillian will give you 3 award winning options to choose from. When she’s not writing words, she’s reading them. You can find her buried under a stack of books, her favorite genre is creative nonfiction. Not sure what that is? We weren’t either – try starting with her favorite: “The Unwomanly Face of War.”
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Let's build something together.
Let's build something together.

Let’s collaborate on a beautiful and powerful
solution for your business.