Thirdzy is a wellness brand offering science-backed sleep supplements designed to help people wake up refreshed. With a rapidly growing customer base, Thirdzy wanted to ensure the buying experience on their website aligned with the quality of their brand.
We helped them turn a confusing purchase interface into a streamlined, high-converting experience.
Results
The Challenge
Thirdzy came to us in early November 2024 looking to boost on-site conversions. Despite strong product demand, their site’s buy box was a pain point — visitors struggled to understand the pricing structure between subscription and one-time purchase options. This confusion stalled buying momentum and limited their overall revenue growth.
The Strategy
We knew we had to simplify the most critical part of the customer journey — the point of purchase. Here’s how we approached it:
- Redesigned the buy box to display subscription and one-time options side-by-side, including pricing, discounts, and shipping offers
- Clarified value comparisons by reducing unnecessary clicks and making incentives obvious at a glance
- Eliminated friction in the decision-making process to help users to complete their purchase with confidence
In just a few months, our updates transformed Thirdzy’s product page performance — driving a meaningful lift in conversion and revenue without additional traffic or ad spend.
Ready to Increase Your Conversion Rate?
If you’re seeing drop-off at the point of purchase, let’s talk. We can help turn that hesitation into revenue — just like we did with Thirdzy.