How Our Paid Ads Broke Sales Records for Sutherland Insurance
Sutherland Insurance, a family-owned brokerage, has served Ontario residents and businesses for five generations. They are one of the most well-respected insurance providers in Canada.
Sutherland Insurance is known for its personalized service and high client retention rates — some that have lasted over a century. We helped them harness the power of digital ads to attract new clients while maintaining the personal touch that sets them apart.
Results
The Challenge
Insurance is an essential, yet often misunderstood industry.
Sutherland Insurance was looking to widen their customer base while maintaining the trustworthiness and appeal they’d crafted over generations of family ownership.
The Strategy
We leaned into Sutherland Insurance’s reputation as a down-to-earth, family-focused insurance brand. We captured their voice and showcased it in:
- Digital ads on Meta and Google, targeting people who were searching for insurance options for all stages of life
- Email campaigns to their existing customers, inviting them to expand their insurance portfolios
By creating a consistent brand persona across platforms, we were able to leverage Sutherland’s decades of experience in a way that instilled trust in both existing and potential customers.
Ready to Elevate Your Marketing with Paid Ads?
The success we achieved with Sutherland Insurance didn’t happen by chance — it’s the result of aligning their business goals with strategic paid advertising.
When you’re ready to scale your business and boost revenue, we’d love to chat more about your business goals and how we can help you get there.