Sigma Builders LLC is one of the top luxury home builders in the Indianapolis area — but their website failed to convey the level of craftsmanship they’re known for. To compete against other home builders in the area, they wanted a website that captured the true spirit of their business; building luxury dream homes.
For Sigma’s new website, we pulled inspiration from architectural designs and utilized clean yet luxurious styling. Users can now navigate through each of their services, and peruse a comprehensive inspiration gallery of Sigma’s previous work.
Results
The Brand
Sigma Builder’s brand was crafted by our long-time partners Pence Media Group. Centered on the slogan “Luxury that feels like home,” the brand expression is approachable and warm, while maintaining a luxurious and inspirational feel. The overall goal was to implement the branding in a way that grounds the website, but still allows the images of Sigma’s work to take center stage.
The Website
We created a modern website that exudes subtle, comfortable luxury — a direct expression of their sophisticated branding. A straightforward design prioritizes usability while maintaining a simple elegance that inspires users to picture their own dream home. Behind the scenes, a robust taxonomy system connects information across the site, enabling smart tagging and advanced filtering for seamless navigation.
SEO
To help Sigma Builders get a leg up on their competition, we ensured their new site was optimized for search engines. Keyword research and competitor analysis informed overall content structure, while a clean site architecture improved crawlability. Overall, the new site is easy to navigate for both users and search engines.
Your Website Should Work as Hard as You Do
We built a clean, modern website for Sigma Builders that mirrors the craftsmanship and quality of their homes. It gives potential clients a sense of confidence and trust in Sigma’s capabilities before they ever pick up the phone.
If you’re ready for a website that truly represents your business, let’s chat.