Improving Profit Margins by Increasing Return on Ad Spend

The Chip Cave doesn’t have a physical storefront, so they rely on their digital presence to drive sales. As purveyors of unique and custom poker supplies, their audience includes everyone from casual players to die hard card sharks.

The high cost of advertising in their niche coupled with thin profit margins on their best selling products meant The Chip Cave was fighting an uphill battle. They needed help to create advertising that would speak to the unique audiences they wanted to reach.

We used multiple platforms to help The Chip Cave increase their profitability without overspending, while approaching a variety of audiences. 

Meta Ads

We set up thorough testing of The Chip Cave’s various content, from copy and hooks to videos and landing pages. By taking a measured approach to changes within their ad sets, we were able to significantly increase their return on investment while decreasing their overall ad spend.

Email Campaigns

We redesigned The Chip Cave’s email campaigns, including creative and copy. Then we A/B tested several steps throughout their email flows to create the optimal customer experience.

Google Ads

The Chip Cave’s advertising on Google wasn’t working, so we reduced their existing campaigns and refocused them on high-intent users who were further along in the sales funnel. Doing this decreased their ad spend while still increasing their overall profit.