Carmel Swim Club has been training world-class swimmers and Olympians since the 1970s, but their online presence wasn’t coherent or effective. To compete against other top-tier clubs, they wanted a website that showed off the true spirit and dedication of their club.
We created a website for them that looks and feels like a nationally recognized club should; a balance between timeless, professional design and the celebratory, playful nature of the athletes who swim there.
Results
The Brand
Carmel Swim Club’s brand is welcoming, inspiring, and confident — much like their club. Our job was to take what they already had in place and create a modern and professional website that conveyed the identity of the club. We leaned into a heritage-feel with bold colors and classic fonts, nodding to the club’s legacy as a place of excellence.
The Website
Our priority for the new website was to transform it from a cluttered, confusing site to one that’s clean and easy to navigate for everyone who visits. Overall, it strikes a balance between olympic-level athleticism and community-oriented accessibility.
SEO
Not only was the original site confusing, it wasn’t optimized for search. Carmel Swim Club was ranking for 30 keywords, with only one in the top three on Google. We conducted competitor analysis and keyword research to ensure the new site had the best chance of ranking for relevant terms that would improve the site’s visibility. Three months post-launch, organic traffic to the site improved 700%, including the addition of over 140 new keywords.
Ready to Add a New Website to Your Marketing Strategy?
The results we delivered for Carmel Swim Club were no accident — they came from thoughtful design, strategic SEO, and a deep understanding of our client’s goals.
We don’t believe in templates or shortcuts, just great websites. If you’re ready for a custom-built site that performs as well as it looks, let’s talk.