Our Team.

Steven’s vision for HustleFish was spawned during his time in the startup world in Los Angeles. Under his guidance, a lean, mean team of creatives and developers launched several projects including a cookbook app and grocery delivery service (just before it became cool), and a vinyl record subscription service; the team even prototyped and produced a bluetooth enabled turntable that integrated with a users Spotify to integrate their analog experience in a digital world. When the team wasn’t working on their own projects, they were operating as a development agency for household names like Vimeo, Roku, and Butterball Turkey. Steven’s impressive background in development gives him the expertise to lead our team of developers on a variety of projects from websites (WordPress, Craft, Shopify, etc.) to applications (iOS, Android, React Native, etc.)

Every team needs a strategist, and lucky for us, Matt Adams is a master tactician. Whether he’s planning a new client project or showing us the latest board game, his willingness to learn and experiment has played a part in him becoming Director of Operations here at HustleFish.

Matt originally wanted to be a graphic designer, but hopped behind the scenes and learned how to build websites too. From there, he expanded his toolset from development to project management. He has worked on everything from simple websites to intricate app builds and led teams along the way.

As our Director of Operations, Matt is the steady force that guides projects to the finish line. He ensures our clients’ needs are met with custom websites that are beautiful, functional, and elevate their online presence. His favorite projects are those that push us to overcome challenges and find smart solutions to solve real-world problems.

Outside the office, Matt is a professed collector of hobbies; you might find him doing any number of things, including biking, woodworking, cooking, or building legos. His favorite way to top off the day? Making a Torani Orange Cream Sodastream soda and enjoying time with his family.

We’d say it doesn’t get much better than that.

It’s no secret the team at HustleFish has varied interests, and you’ll usually find us dabbling in one another’s specialties in our spare time. Holly Walljasper is a great example of this: she’s a skilled Project Manager for us by day, but loves to explore web development and graphic design in her off time.

Holly lives in the Pacific Northwest these days, but she’s originally from Maryland. While she has experience with larger organizations, Holly finds loves working at HustleFish because she can merge her management career with her design hobby.

Any good project manager knows how to keep track of dozens of moving pieces. What sets Holly apart is her experience on both sides of the table; she understands client pain points because she’s been there herself. Pair that with her laid-back personality and transparent communication style, and it’s clear why our clients feel confident placing their trust in her.

When she isn’t pushing client websites to the finish line, Holly is usually off on an adventure with her family. She loves playing pickleball, trying new breweries, or traveling to support her partner while they coach softball.

Like many on our team, Simon Park’s path to HustleFish has gone through a few unexpected places. But if there’s a common thread through his experience, it’s clear that Simon’s passion lies in making a positive impact on the world around him.

Simon dabbled in several fields before his current position, but eventually found his way into software engineering. Friends recommended he consider the career move, so he jumped in and was immediately hooked. Three months of self-studying led him to pursuing a degree and eventually landing a job here with us.

As a React Developer at HustleFish, Simon builds and customizes the user interfaces of clients’ websites and apps. His experience working with others may be why his favorite projects are ones that have an impact on people’s lives. To Simon, the best projects provide value to our clients while helping bridge the gap to their customers.

When he comes out from behind the keyboard, Simon can be found seeking out new food to try with friends or working out at the gym. He and his wife love to travel, and recently adopted a Bernedoodle named Waffles.

Ashley Johnson has always believed that if you’re supposed to write what you know, you should know something interesting. She’s never been one to turn down an adventure, and her unique background brings a wealth of insight (and color) to HustleFish’s marketing efforts.

While she always wanted to write, life had other plans: Ashley spent 12 years flying airplanes for the Air Force before trading her wings in for a pen. Now in her second career as a writer and SEO, she loves the challenge of crafting copy that makes a lasting impression.

Ashley believes everyone gets into their line of work for a reason, and as our team’s SEO and Marketing Lead she enjoys helping clients build strategies that push their business forward through creative content and carefully tracked analytics. She thinks what sets HustleFish apart is our willingness to be bold and have fun when designing and developing websites.

When she’s not at work, Ashley can usually be found in her sewing room or having fun with her husband and son. As recent a transplant to the Pacific Northwest, she loves to hike, explore nearby state and national parks, and find new favorite restaurants.