EXPERIENCING IS BELIEVING
Great web design isn’t just what a person sees, it’s a whole experience. Every aspect of the website, both the visual and functional elements, leaves an impression of who you are as a business and tells a customer if you have the best products or services to offer.
The best web design is user-centric, meaning that the entire design is built around how a user will interact with the website. Two of the most important aspects of user-centric design are user engagement and user interface.
Having interactive parts of a web page, such as a “Contact Us” button or a search bar, helps users effectively engage with a website. User engagement encompasses the parts of web design that focus on the functional elements of a website. These elements act as the frame of a website, giving structure to the design and the content. Implementing navigation across the site helps guide users through a funnel to accomplish specific tasks or objectives. By incorporating elements like Call to Action buttons, you can direct users to schedule an appointment, request a quote, or learn more about your business.
The load time of a web page, or how fast a web page takes to load, is another important functional element. It is recommended that websites take between 2 to 3 seconds or faster to load. Ensuring web pages and page content load within that window of time helps to minimize customer bounce rate or the number of users who leave after visiting one page.
The best user engagement pairs a clean website structure with actionable steps that give a sense of ownership to a person as they work through the website. Approaching web design with this focus on how a user will engage with a website, is a critical component for a successful business website.
This part of web design focuses on the ease with which a user interacts with a website. One of the primary ways this is accomplished is through the use of visual elements. This includes design elements such as legible fonts and consistent colors. Across web pages, having uniformed fonts and colors that go with the business’s brand reinforces that brand’s identity in the user’s mind.
Embracing the use of white space in the web design allows the viewer to easily transition from one item to the next as they work their way down a web page. The use of animation across a website creates a sense of visual interaction for the user as they visit each web page. Implementing hierarchy in a web page’s content and design guides viewers to the important information so that they can take action.
The visual appearance of a website leaves an impression of the business in the user’s mind. By focusing on the user interface of a website, a business is able to provide an enjoyable experience for prospective customers.
Great web design shouldn’t make viewers think too hard.
Customers shouldn’t have to work hard to understand what you’re offering or providing. Clarity is key when it comes to website content. Word choice and tone are useful tools for how you want clients to view your business. The use of technical terms can show a customer that you know the industry well, positioning your business as an expert in the field. Using language that exhibits your business as a guide for a particular problem can make you accessible and trustworthy to new customers.
The words used on your website are also important in how your business will rank on search engines. Search engine optimization (SEO) uses keywords associated with your product or service that customers use when searching on platforms such as Google.
The combination of great user engagement and user interface increases your website’s overall user experience and enjoyment. Websites that are visually appealing, meaning that a user is drawn to take action because of website design, has a clear sense of hierarchy and actionable steps. To increase the number of leads that could turn into conversions, it is important to analyze what the appeal of your website is. Great web design shouldn’t make viewers think too hard. By implementing a visually appealing design, you can draw customers to your website and offer them an engaging experience of discovering your business and the services you provide.
WEB DESIGN & DEVELOPMENT
It starts by learning what sets your business apart and understanding the goals for the website.
START DESIGN & COPY
Next, our team creates a custom design and specific content for every page.
FEEDBACK & CONTINUATION
After the initial work, it’s time to check back in and see how our work is matching up.
After the website is completely built, it’s time for another review and for final adjustments to be made.
It’s time to bring your website to life!
How a website looks plays an important role in how a business is perceived by possible customers. Through clean design, unified branding, and a simple site structure, a well-crafted website can present your business as an expert.
LAYOUT / SENSE OF HIERARCHY
Great web design incorporates the concept of hierarchies, meaning that some information or content holds more value or importance than others. Using visual hierarchy guides the user to view specific information first as they interact with a webpage. Establishing hierarchy can be done in several ways, but most notably through color & contrast, grouping, and scale.
The images and colors associated with a business’s brand act as markers for easy identification. Utilizing these brand elements across a website builds uniformity and consistency for the viewer. Elements used in the branding and design of a website include fonts, colors, icon styles, and textures. Together, these brand elements are an essential part of a brand’s identity. Having a logo that is memorable solidifies the business in the mind of the customer.
WHITE SPACE / BALANCE
Often misunderstood and disregarded, white space is actually a very important part of great website design. White space on a webpage leads the eyes of the viewer from one piece of content to another. It is also helpful in providing balance to a website and makes each page appear uncluttered, giving the viewer a resting place as they scroll through the website and take in information.
INTERACTIVITY / ANIMATION
The interactivity of web design provides the viewer with a positive and engaging experience while they navigate through a website. Through the use of things such as section transitions, subtle graphic movement, and hover effects, your website can leave a memorable impression on a customer that draws them back for another visit.
How a website appears and is used influences the experience a customer will have. With a fast load speed, easy page navigation, and mobile responsiveness, your website will provide customers with a seamless experience they want to repeat.
The quickest way to lose the interest of possible customers is how long it takes to load your website. Most viewers expect a load time of a webpage to range between 2 - 3 seconds. Ensuring your website loads quickly can help decrease the bounce rate of your site. Bounce rate refers to the viewers of a website that leave after viewing one page.
Often forgotten about, accessible is how usable your website is to a variety of people. Aspects of accessibility include color & contrast, type hierarchy, and consistent navigation. If a customer is unable to locate the “Buy Now” button, you’ve made your website inaccessible. Other items such as appropriate font size and simple content can be small changes with a big impact on user engagement.
Today, most websites need to adapt to both desktop and mobile devices. Mobile responsive websites are developed to automatically adapt to whatever screen they are viewed on, such as desktop, tablet, and mobile. By incorporating this kind of responsive technology into your website, your business increases the opportunities for engagement with possible customers.