City of Lafayette

The City of Lafayette helps promote and grow various areas of our community such as business development, economic growth, events and all the happenings of Lafayette, Indiana.

Overview

During the pandemic, the City of Lafayette worked hard to promote supporting local businesses in a safe manner. Our goal was to convey the importance of continuing to give local businesses support during the pandemic, but keeping everyone safe in the process.

Mission

Our mission was to create several outdoor designs that were in line with the City of Lafayette’s brand guidelines. With outdoor signage, you have to convey a powerful, but succinct message since people most likely will be viewing the billboards from their car as they pass.

Solution

We created bright, vibrant outdoor signage that appeared in various high traffic areas of Lafayette for 50 weeks. The billboards worked in conjunction with the Protect Greater Lafayette campaign.